branding . design style + strategy . print
extensive brand style guide books detailing the new brand vision and voice, design elements and strategy, inspiration, and tactical applications of two iconic fashion and lifestyle brands
Misook needed to differentiate themselves from their partner brand, Ming Wang, by targeting a more mature audience with a focus on quality and luxury
a timeless and feminine color palette was established
detailed conceptual and aesthetic direction for styling and shooting new photography was given
Ming Wang needed to differentiate themselves from Misook by targeting a younger audience, who are still interested in investment-worthy garments, with a more vibrant visual voice
an extensive, vibrant and versatile color palette was established
detailed conceptual and aesthetic direction for styling and shooting new photography was given
the core components of the Ming Wang identity system were evolved, brightening the brand blue and giving the logotype and the mark independent voices